Aluminum-free deodorant using magnesium and plant oils, with a sensitive-skin range for people the baking-soda formulas irritate.

Aluminum-free deodorant built on coconut oil and shea butter. It is a deodorant, not an antiperspirant — which is exactly what "aluminum-free" means, and the label rarely explains it.
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What to avoid is the assumption that this stops sweat — it does not, and no aluminum-free product does. Also worth knowing: baking soda causes irritation for a minority of people, and there is a sensitive formula without it. If plastic packaging is your priority, buy the plastic-free version of this same stick.
Straight answer: we're a research team, not a testing lab. Here's exactly what our rating is based on — and what it isn't — so you can weigh it honestly.
Anything that adds a known microplastic, PFAS, or off-gassing source — a non-stick coating, a plastic surface against food or skin, vinyl/PVC — is downgraded or cut. We only list what clears that bar.
Aluminum-free deodorant using magnesium and plant oils, with a sensitive-skin range for people the baking-soda formulas irritate.
Concentrated solid shampoo that ships with no plastic packaging at all — the bottle is the waste in liquid shampoo, and a bar removes it entirely.
Shampoo and conditioner bars sold as a pair, formulated as detergent bars rather than soap — which is why they behave more like the bottled product people are used to.
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